What Are The Key Organic SEO Ranking Aspects For A Website?
If you’ve just constructed your first website and are interested in the ways in which you can boost your organic search results, then you’re certainly on the road to success. SEO is one of the most valuable marketing tools because it allows you to get your message in front of interested consumers that are directly seeking for your services.
Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s remarkably intricate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are constructed equally, so you can address the most important variables that will have the best impact on your SERP listings.
It’s important to appreciate that the weight of each variable is adjusted over time, so Google will place more significance on particular variables in accordance with user behaviour and how Google feels it can maximise the user experience. Having said this, most of the top organic SEO ranking factors have been in the same position for a number of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.
A great emphasis is put on content simply because Google intends to rank the most relevant websites on top of its search results listings. The latest Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so creating quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is an excellent start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and found that the top positions contain content that is roughly 2,400 words in length.
For over a decade now, backlinks have been one of the most valuable variables in SERP listings because the more links there are to your website from reliable sources, the more trusted your website is perceived. The flip side of the coin rings true as well though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value gradually as Google looks for new ways to appraise websites, but for the time being, link building is still the best sign of relevance and reliability.
- Mobile Optimisation
With more users now searching from mobile devices than computer or laptops, there has been a considerable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to make sure your website is truly ‘mobile-friendly’.
- Other Technical Factors
There are many other technical factors that will considerably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. Furthermore, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other factors such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is always evolving, meaning that SEO techniques are frequently changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Endeavouring to focus on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any guidance in ways to properly execute any of the above SEO techniques, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Gold Coast by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsgoldcoast.com.au