Top Tips For The Greatest Email Sequences
Having worked as a sales rep for a couple of tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are terrific because they dramatically reduce the workload for a sales representative, nevertheless nowadays, everybody can empathise with finding various sorts of email sequences lurking in their inbox everyday that just bother us because we have to click two buttons to get rid of them!
Not nearly enough business owners invest the time and effort in generating compelling email sequences that effectively sell their product. Developing useful email sequences is both a science and an art, and if done effectively, can lead to magnificent results. Having hundreds of potential customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to set up a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will find so if it’s not compelling enough, they simply won’t open it. Obviously, the subject lines of an email are vital when it comes to conversion rates. Here are several statistics which emphasises their importance:
One-third of email recipients will open an email based entirely on the subject line
Nearly 70% of email recipients will decide if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between 4 to 7 words in the subject line.
The key to successful subject lines is solving your prospects problems in as few words as possible. As an example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s essential that you deliver a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job title; you need to give your recipients a good reason to keep reading the email. Therefore, start your email with some relevant information they can connect with, like company news or their reaction to an event via Twitter or an online blog, and then get into the value proposition in the 2nd & 3rd sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.
I recently worked with another organisation with [positive benefit]. Is this something that would be helpful for [company name]?
It’s critical that you get to the point quickly and keep the content focused on the goals of your prospect.
Tip 3 – Scrap the mundane ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The truth of the matter is that even an effective first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You have to make sure that your follow-up emails also feature your value propositions, and further information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly encourage using this application to aid you with your email sequences.
The value of designing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many factors that you must consider when producing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in consulting with digital marketing experts that can help you. Speak to the team at Internet Marketing Experts Gold Coast today on 1300 595 013 or visit their website: https://www.internetmarketingexpertsgoldcoast.com.au.