The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Gold Coast is still absolutely about keywords, but there certainly is one issue that some providers face when they try to optimise for certain Keywords.

A Pay Per Click or AdWords campaign will let you learn more about which keywords work well in your niche and boost your Website SEO Strategy. I always remember I think I devoted about a year stressing about one specific keyword that, despite what I did, I could not get on the very first page of Google. The explanation was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will not ever rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Gold Coast, it would be terrific if for anyone that searches for ‘Yamaha’ in Gold Coast your site will show up but it most likely won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will typically reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I found out that I could reign over all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites increased massively. So take it from me, living life in the long tail is really rewarding. Keep in mind – Your Website SEO Strategy is about making money, not where you turn up in a Google search.

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If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Gold Coast on 1300 595 013 or visit, www.internetmarketingexpertsGold Coast.com.au

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