SEO’s strength comes from Quality Content
SEO is based upon a strong base of quality content, so is your Gold Coast business really strong enough to succeed? Far too many places out there are creating content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the web is flooded with small businesses, like yours in Gold Coast, that just try to get some attention, but annoy people instead. Every online marketer, Local business and even just internet user would love to have that one post or video go viral and let the Social Media Machine just produce free publicity – but the truth is it is a lottery, and the most effective plan that everybody can follow is to make routinely quality content for your fans to love, like and share.
There are a handful of Big Picture ideas that you will want to remember when it comes to Content:
Relevant Content is Key.
Facebook is a swift paced and constantly changing environment, as such you ought to make sure you reach people when it is going to be most successful. This means every thing must concern you, your business, your audience and what you intend to achieve. When you post about something that your audience genuinely appreciates you will see greater response.
Content is not just words.
bear in mind that when we discuss content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You should keep these words in mind when creating content. If you can constantly make posts that express one of the Three E’s then you will be on the path to producing a reputation for quality content.
If you are not sure on what your online or local Gold Coast target market will view as quality, then one of the simplest ways to figure it out is to undertake some research. Look at your competition or at other areas around your market to see what other company’s in Gold Coast post and what type of interaction they get. You shouldn’t be looking to copy them, but rather imitate the areas that work and make their success your own. When it boils down to it though, one of the most basic ways to know what your Target market will identify with will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they want to see on their Facebook wall. You may be amazed by what you discover. And so, if you have any questions, or simply need to chat, call Internet Marketing Experts Gold Coast on 1300 595 013 or visit, www.internetmarketingexpertsGoldCoast.com.au