SEO Services Gold Coast unveils honest truth behind Magic of SEO
SEO Marketing for Companies in Gold Coast has a specific science (or magic) behind it which makes it something that is not always easy to determine, especially if you are a business in Gold Coast just taking off. But with some information, guidance and even experimentation you too can begin to comprehend just how to get your company’s SEO efforts really working for you.
It was put so beautifully by the men and women over at Search Engine Land that there is a ‘periodic Table of SEO’ full version found here http://searchengineland.com/seotable.
It is such a great idea and a fantastic way to show people ways to think about SEO. Because yes, just like in 1869 when Mendeleev first came up with the periodic table he started to show people that there were links and patterns between the elements. So let’s pull back the curtain to reveal the secret inner workings and find out that there was a rabbit in the hat all along, and that it is skill and expertise, not the arcane arts which will help you succeed in your Gold Coast SEO efforts.
The first Column of the table of elements of SEO is Content. And this is rightfully first on the checklist because “Content Is Key”. Ever since the Google Panda and Penguin updates, the importance of original and engaging material has been ever increasing which is why we will certainly find areas such as ‘quality’, ‘fresh’, and ‘research’ here. You may also spot the Red ‘Vt’ which is a clever word of caution about thin content because that is what will begin to interfere with your Gold Coast SEO efforts.
Architecture is an appealing On-page factor for your SEO. And the elements provided here are significant from a tech, and user-interface level. Because you have fields such as the Crawl (Ac) and specialized areas such as URLS (Au) and HTTPS (Ah). But the clever part of this is the importance of speed (As) because this helps the Google Spiders to a degree, but is also crucial because you need to keep in mind that you are facing people who can be unpredictable and bored quickly. So if your web page takes too long to load, they will most likely just leave.
This column in the table delves deeper into the technical and crosses into a few areas of content and writing– particularly where it gets abused. So biggest component of this that I would have you work on is avoiding the negatives listed – the Hidden (Vh) and the Stuffing (Vs) because these are points that people who barely know SEO think they can get away with. And the truth is you can not because Google detests people who cut corners, and take care of those who are worthy.
Moving to the Off-page elements I would bring up the importance of Authority (Ta) but may also warn you not to become too engrossed with it. Because Authority can mean a lot of things and includes aspects like Page Authority, Domain Authority and Link Authority. Which basically all boils down to trust. Don’t stress too much about the initial two because there really isn’t much you can do to modify your authority rank, and it is near impossible to get a 100 % authority simply because that is set aside for places like Google and Facebook. But you can correct you Link Authority– how? By making sure you build links using places that you trust and don’t seem dodgy. Make sure you get links from places you really want your business to be seen with.
just like I pointed out before, when it concerns Quality (Lq) it is extremely important to SEO to make sure you investigate your links and pay attention to credibled and quality sources for your links– possibly even try and add the local element with Gold Coast businesses. It also goes without saying that the number of links (Ln) is rather useful. Please also stay clear of any paid links (Vp) or tactics that appear to be Spam (Vl).
This is your more express user data and incorporates the ‘Local factor’ which has become really important since Google Pidgeon because it pushes the focus and emphasis upon local company such as in Gold Coast, which really helps with the Country (Pc) and Locality (Pl) elements here.
and lastly the all-important (and often overlooked) part of SEO, the social media elements. This is nonetheless a contended area because it is tough to tell just the amount of influence shares (Ss) really have upon SEO from Google’s viewpoint. But it is without a doubt that your reputation (Sr) with your fans both on the internet and in the local Gold Coast area is highly important because it will help through conventional brand awareness.
So that in short is the science of SEO! Again, I appreciate how simply this image puts it, and how it shows the association between all of these areas. Since it helps to have it in this particular format to show people how it works, but not have it seem too menacing or difficult. With the pattern in Updates, this is all bound to change later on, but for now, and as we go into 2016 let’s all try and make sure we understand SEO as best as we can so we are readied for what comes next. If you are searching for any more precise or specific support then please feel free to contact us here at Internet Marketing Experts Gold Coast. You can call us on 1300 595 013 or visit, www.internetmarketingexpertsGoldCoast.com.au.