SEO Company Gold Coast – Beware the SEO Traps.
SEO Agencies in Gold Coast may all seem the same, but if you get enough awareness you can protect yourself from falling into ploys.
Many years ago when I was discovering the worth of SEO, I paid about $1,500 each month to one of the country’s best Online Marketing Companies. This particular company was popular in the media as being one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, throughout a range of keywords. I was excited and money started to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I quit paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uncomfortable about that idea, but the money was rolling is so hey, what was the concern? And I am sure that many Gold Coast business would have done the same thing.
One day I will never forget I did my usual keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still absolutely nothing, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t recall what page the website was on but it was awful. In a state of panic I called my SEO Company and asked what the hell had been done. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could handle that page on my own.
For those of you from Gold Coast that know a bit concerning the history of SEO, my website had been subject to a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google changed the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Gold Coast, I am a fervent believer that if you must know the basic principles of SEO if you want to run a successful business. Yes you may see an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses low-cost and outdated techniques. Even if you 100 % outsource your online marketing you still need to know what’s happening. Never lose sight of the fact that it’s your company, your livelihood.
With that in mind, here are a number of questions for you to ask when looking for a Gold Coast SEO Company.
- Does the SEO firm have the capability to do all aspects of web design and coding?
- Will they also study your competitors’ sites and businesses to establish which sites in your industry are doing well and why?
- Does the SEO company have content writers in-house?
- Does the SEO firm have a link tactic for your site?
- Does the SEO Company handle your social media strategy?
- Do they include AdWords/Pay Per Click (PPC) management as a part of their plan?
- Is the SEO firm seeking to understand your sales technique?
- How do they handle reporting and communication?
- Do they advise you quick-fix promises?
If you are looking for a few ideas and pieces of advice that will help you to save some effort, time, and even a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer every one of your questions. Contact Internet Marketing Experts Gold Coast on 1300 595 013 or visit, www.internetmarketingexpertsGoldCoast.com.au.