SEO Advertising Gold Coast – What will 2016 hold for local small business?
SEO Advertising in Gold Coast is a challenging matter, and as we get into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and find out what life holds in store for them next. This is of course, tough. You can never ever find out what is around the bend, but if you figure out the fundamental parts of the past and look for trends you can get a better comprehension. This is especially true for SEO. I wish to try and explain to you a couple of the major patterns that have been arising in 2015 throughout the Gold Coast SEO market and the world. From this hopefully together we can try and find out where to focus our efforts, this will be particularly useful if you are a local Gold Coast business.
This is the greatest emerging trend and it is going to keep boosting in significance. This means that if you are an Gold Coast company and you are looking for local users, then this is fantastic. Launching with the changes from Google Pigeon, we saw an emerging trend that local Gold Coast searches were actually ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so look out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are rapidly growing overseas and are beginning to emerge in Australia and it won’t be very long before they gain appeal in Gold Coast.
Society is getting more and more used to carrying around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Gold Coast business. 1– you ought to be paying attention to growing trends, and make certain you have the ability to actually let people pay– for instance, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.
Beacons are a thing that has had growing use overseas and we are finding them locally now too, but they are essentially other ways of getting advertisings to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just provides information or a discount to people who are connected or sign up to the Beacon. This means that people at your Gold Coast store, or even walking past the area will be given more motivation to actually enter the store and make a purchase. It’s an ingenious advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even better use of apps. such as Snapchat and Periscope for innovative ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell making use of these apps. It is amazing how people can keep reinventing ways to get their company out there, and the same may be done for your local business in Gold Coast. Be creative and even analyze what people have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to incorporate a related idea into you own project.
My final pieces of parting advice– and these are things that you should do now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Gold Coast level, and also boost your authority and possibly even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will probably observe that the future actually looks good for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Gold Coast businesses, and so I hope that you are as thrilled as I am. With that in mind, if you are looking for more SEO advice, or are aiming to increase your SEO efforts, then contact Internet Marketing Experts Gold Coast on 1300 595 013 or visit, www.internetmarketingexpertsGoldCoast.com.au.