So, you’ve got a wonderful business idea and you’ve made up your mind that you’re going to build and publish your own website. Well, as you most likely know, there are many variables to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when constructing a new website is the platform you choose. There’s a range of website platforms available with an array of assorted features, targeting the entire spectrum of developers from beginners to experts. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can clearly be confusing to weigh the pro’s and con’s of each website platform and make a decision on which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five compelling arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.
WordPress is simple to use and manage
WordPress is extremely user-friendly so you don’t have to be a professional HTML coder to build a practical and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to be concerned about not utilising all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is very SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important factor to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site highly attractive to search engines. There are also a variety of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to build any kind of website you want. WordPress is also open source which means that the source code is attainable for anybody to modify, edit and create different themes and plugins with a range of features and release these to the community. Right now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are virtually thousands of people willing to help.
WordPress is mobile friendly
As a result of the increasing use of mobile phones for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. The good news is that most WordPress themes are designed to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will systematically change the appearance of your website to match. WordPress actually lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.
WordPress is secure
In today’s world, website security is crucial so naturally WordPress has high security standards. Virtually one-quarter of websites are produced on WordPress so hackers are constantly looking for ways to compromise them. WordPress is well aware of this so has developed a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Keep in mind, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only install legitimate plugins from trusted sources.
As you can see, WordPress has a range of impressive features that simply make it the best website platform on the market. Although there are plenty of other reasons why WordPress is a great choice for your website, this article just concentrates on five of these: WordPress is incredibly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a practical and powerful website? If you have any inquiries about how you can further optimise your website, speak with the team at Internet Marketing Experts Gold Coast on 1300 595 013 or visit their website: https://www.internetmarketingexpertsgoldcoast.com.au