Seo (Page 2)

Why You Should Have A WordPress Site

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So, you’ve got a wonderful business idea and you’ve made up your mind that you’re going to build and publish your own website. Well, as you most likely know, there are many variables to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when constructing a new website is the platform you choose. There’s a range of website platforms available with an array of assorted features, targeting the entire spectrum of developers from beginners to experts. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can clearly be confusing to weigh the pro’s and con’s of each website platform and make a decision on which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five compelling arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is extremely user-friendly so you don’t have to be a professional HTML coder to build a practical and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to be concerned about not utilising all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important factor to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site highly attractive to search engines. There are also a variety of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to build any kind of website you want. WordPress is also open source which means that the source code is attainable for anybody to modify, edit and create different themes and plugins with a range of features and release these to the community. Right now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are virtually thousands of people willing to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of mobile phones for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. The good news is that most WordPress themes are designed to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will systematically change the appearance of your website to match. WordPress actually lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s world, website security is crucial so naturally WordPress has high security standards. Virtually one-quarter of websites are produced on WordPress so hackers are constantly looking for ways to compromise them. WordPress is well aware of this so has developed a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Keep in mind, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only install legitimate plugins from trusted sources.

 

As you can see, WordPress has a range of impressive features that simply make it the best website platform on the market. Although there are plenty of other reasons why WordPress is a great choice for your website, this article just concentrates on five of these: WordPress is incredibly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a practical and powerful website? If you have any inquiries about how you can further optimise your website, speak with the team at Internet Marketing Experts Gold Coast on 1300 595 013 or visit their website: https://www.internetmarketingexpertsgoldcoast.com.au

 

Top Tips For The Greatest Email Sequences

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Having worked as a sales rep for a couple of tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are terrific because they dramatically reduce the workload for a sales representative, nevertheless nowadays, everybody can empathise with finding various sorts of email sequences lurking in their inbox everyday that just bother us because we have to click two buttons to get rid of them!

 

Not nearly enough business owners invest the time and effort in generating compelling email sequences that effectively sell their product. Developing useful email sequences is both a science and an art, and if done effectively, can lead to magnificent results. Having hundreds of potential customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to set up a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will find so if it’s not compelling enough, they simply won’t open it. Obviously, the subject lines of an email are vital when it comes to conversion rates. Here are several statistics which emphasises their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Nearly 70% of email recipients will decide if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between 4 to 7 words in the subject line.

 

The key to successful subject lines is solving your prospects problems in as few words as possible. As an example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s essential that you deliver a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job title; you need to give your recipients a good reason to keep reading the email. Therefore, start your email with some relevant information they can connect with, like company news or their reaction to an event via Twitter or an online blog, and then get into the value proposition in the 2nd & 3rd sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently worked with another organisation with [positive benefit]. Is this something that would be helpful for [company name]?

 

It’s critical that you get to the point quickly and keep the content focused on the goals of your prospect.

 

Tip 3 – Scrap the mundane ‘Welcome Email’

 

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The truth of the matter is that even an effective first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You have to make sure that your follow-up emails also feature your value propositions, and further information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly encourage using this application to aid you with your email sequences.

 

The value of designing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many factors that you must consider when producing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in consulting with digital marketing experts that can help you. Speak to the team at Internet Marketing Experts Gold Coast today on 1300 595 013 or visit their website: https://www.internetmarketingexpertsgoldcoast.com.au.

 

How To Recover From A Social Media Blunder

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There’s no question that social media is a substantial ingredient of internet marketing strategies for many companies. With more than 1 billion users on Facebook alone creates massive opportunities for business in a range of different ways. Naturally, advertising is the biggest opportunity for companies, but there’s also a terrific opportunity for businesses to interact with their customers on a personal level through various social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So ultimately, there’s going to be plenty of social media fails when companies address customer’s feedback online.

 

The dilemma here is that whatever you publish on the internet, stays on the internet, so it’s vital that a sufficient amount of time is invested in delivering accurate and appropriate responses to customers via social media. At the same time though, there’s regularly going to be some newsworthy controversy. If social media blunders aren’t handled properly, they can seriously damage a brand’s image and can even put a business into crisis mode in just a few minutes. So here’s a brief guide of how your business can bounce back from social media fails with minimal damage to your brand and image.

 

Have a sense of humour

 

When innocent social media blunders happen, making a joke of the predicament by using some quick wit is one of the best remedies. A lot of the time, shedding some humour so everyone has a laugh is the internet version of almost tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s conceivable to convert a basic blunder into increased exposure and a bigger target market, all from an innocent mistake!

 

Take action immediately

 

Whatever the type of social media fail, the quicker you respond, the better your outcome will be. In today’s digital world, controversial news spreads like wildfire, so it’s vital that you acknowledge your blunder, genuinely apologise then clearly describe the next steps you will be taking to rectify the situation. Merely ignoring the oversight can have disastrous consequences and the longer it takes you to take action, the more momentum your social media fail will be gaining and the more challenging it will be to remedy.

 

Be honest

 

It’s imperative that you are honest about your social media blunder and the steps you’re taking to remedy the issue. There’s no point arguing with your customers if you’re the one who has made the mistake! If you deliberately lie about the length of time it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to hurt your brand and reputation by further irritating your customers. Conversely, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! These days, honesty is refreshing and lies only intensify which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media blunders, even crises, does not define a brand so once you’ve resolved the situation as best you can, keep moving forward with business as usual. Provided you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll ought to put procedures in place to decrease the possibility of such errors arising again, and this will only strengthen your social media team with more experience. Social media fails are like a wake-up call, and in some scenarios, you may identify ways to improve your product’s or brand’s image as a result of your error. But whatever you do, don’t reduce your social media’s endeavours. There’ll always be another company’s social media fail to hear about tomorrow!

 

Social media is a powerful force in today’s society and businesses are making the most on the numerous opportunities it presents. Having the opportunity to interact with your customers on a personal level is extraordinary, and you need to be prepared for social media blunders because they will transpire at some point or another. This article explains some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk to digital marketing experts who will be able to assist you promptly and proficiently. Contact the team at Internet Marketing Experts Gold Coast on 1300 595 013 or visit their website: https://www.internetmarketingexpertsgoldcoast.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

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SEO is regarded by many to be a magical creature with remarkable powers. Understanding clearly how SEO works and all the different ways to increase your website’s SEO score can be remarkably difficult and time-consuming. Nonetheless, it is a significant component of any internet marketing plan and will ultimately make or break a business in some industries. Many industry experts consider SEO to be one of the most reliable forms of advertising, so continuously improving your SEO should be a priority if you want to increase your website visits and income.

 

It’s very difficult to keep up to date with SEO best practices and standards since they change on a regular basis, so it’s often recommended that you seek professional advice concerning your SEO and internet marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.

 

Content is King

 

When it involves SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target market. Updating your content frequently is also essential so don’t leave your content untouched for years because there’s no need to update it. Incorporating a blog into your website is always excellent for SEO because new content is often being added and search engines love identifying new content and will increase your rankings if this happens commonly.

 

Ensure You Have a Flat Website Architecture

 

Your website architecture is fundamentally the organisation of all the different webpages on your website. A substantial component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the relevant information they’re trying to find. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by adding extra navigation menus or additional internal links.

 

Ensure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in calculating the relevancy to a user’s search. Bear in mind, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.

 

Meta titles gives the user a brief insight into the content of each web page to make sure that it is relevant. Each meta title should include a primary and secondary keyword that is relevant for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will trim your meta title which looks untidy and unprofessional. Having high-quality and relevant meta titles are essential in optimising your web pages for SEO.

 

Meta descriptions are basically concise descriptions of the content of the web page. Although meta descriptions don’t directly influence ranking algorithms, they are still important as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description appropriately depicts the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively lead to increased revenue. Meta descriptions should ordinarily be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can probably relate to this if you’ve ever clicked an extraordinarily long hyperlink. If so, then you’ll most probably agree that they look tangled and unprofessional. If you’ve created your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t have to bother with it!

 

On the other hand, if you’re utilising another website platform and you already have a well established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing professionals will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this position, then talk to the team at Internet Marketing Experts Gold Coast on 1300 595 013 or visit their website: https://www.internetmarketingexpertsgoldcoast.com.au

 

Why SEO Advertising Is Best For Your Business

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Search Engine Optimisation (SEO) has progressed dramatically over last ten years, even to the point where the term SEO is now perplexing and commonly misinterpreted by many. In the past, SEO advertising was considered to be an imperative component of a successful marketing plan for businesses of all sizes. However in today times, the term is so misinterpreted that the technique has been largely devalued. As an alternative to driving more clients to a website via organic traffic, a growing number of firms are turning to paid advertising because it is a lot easier and less time consuming.

 

This article will discuss why SEO advertising is still the best marketing channel that can attract valuable leads and customers to your organisation. Just like any marketing practice, SEO advertising is not a quick-fix but a timely process that creates greater visibility, web traffic, ROI, and presents dependable insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is intendeded to improve the visibility of your website, subsequently increasing the amount of website visits and sales. If you are ranked on the first page of Google search results, consider it as having a shop in the middle of George Street, except without the extravagant rent! What’s better is that those individuals who visit your website are commonly knowledgeable, qualified leads that are already browsing for your products or services. The time and money it takes to convert these leads are consequently noticeably minimized.

 

  1. Measurable Results

 

A significant advantage for SEO advertising is that you can measure your results and have a better understanding of methods to strengthen your marketing initiatives. In traditional marketing, for example, TV and radio, you simply cannot accurately assess the performance of your marketing campaigns. SEO advertising permits organisations by providing valued statistics such as click-through-rates, conversion rates, length of visits and location.

 

Along with this, your SEO investment will generate only targeted, qualified leads to your company; people that are actively looking for your products or services. TV and radio advertising can reach more individuals, but how many of those people are really interested in your products or services? With SEO advertising, less of your marketing budget is misused and you can tailor your campaigns founded on real-time feedback and results.

 

  1. Cost Efficient

 

A common argument against SEO marketing is that SEO advertising is really expensive, however this is surely not the case. The truth of the matter is that compared with the costs of other kinds of online marketing such as Pay Per Click, social media marketing, or buying leads, SEO advertising provides you with impressive ROI. Even though Pay Per Click has the ability to drive more earnings, your organic SEO remains the keystone of your online presence.

 

The question should really be, can you afford to have inadequate SEO advertising? If consumers are browsing for your brand online but they can’t locate you, your opponents are triumphing and the long-term consequences can be severely detrimental.

 

  1. Search Engines are Becoming More Popular

 

A recent investigation revealed that between 80 and 90% of customers will now check out online reviews prior to purchasing, whether online or in person. With this figure only growing with additional developments in technology, it won’t take long before everyone is shopping for products and services online.

 

Moreover, it is predicted that 2017 will be the year that traffic derived from mobile devices will surpass traditional desktop devices. This leads the way for additional SEO customisation, including local search optimisation, which makes it even more convenient for clients to use. If your business does not have an effective SEO advertising strategy, your clients will not be capable to find you utilizing their desired means, and potential sales will undoubtedly go to your competitors instead.

 

  1. Customer Insight

 

Thanks to Google, all web traffic is documented and tracked. The data and metrics stemmed from this traffic provides firms with trustworthy information regarding their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, as well as where they live. This information is incredibly beneficial due to the fact that it permits companies to make knowledgeable decisions about their marketing techniques and strategies, both online and offline.

 

Now that you appreciate why SEO advertising is the best marketing technique, it is time to put your SEO strategy into action. Remember that it can take a bit of time to enjoy the results, so if you’d like to speak to a trustworthy SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts Gold Coast on 1300 595 013 or visit https://www.internetmarketingexpertsgoldcoast.com.au