Marketing (Page 2)

Digital Advertising in Gold Coast – do you know the Six Pillars of Facebook Success?

Digital Advertising is about appreciating the rules, and the ways that you can truly be successful and reach the desirable number one place in Google. And it is no different regarding Facebook– there are some key areas that you ought to hone in on to make sure you are succeeding. Facebook for your business means nothing at all if you cannot use it to build your business and your brand. You will need to convert ‘likes’ into email subscribers and those subscribers into paying customers. Everything comes together to add extra paths of revenue, grow your brand, as well as boost your Digital Advertising campaign in Gold Coast.

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You ought to start contemplating Facebook in the proper way, how do you do this? Well you need to make certain you understand a bit about what you are doing because Facebook for your business is fundamentally distinct to the one you have for your private use. By having a greater awareness and recognition for how dynamic a website and program Facebook may be, you are going to manage to use it to its maximum potential to promote your Business and brand.

So I always consider a good foundation to be founded on these 6 ‘Pillars of success’.

  • Be Human
  • Increase your Brand
  • Useful Conversations
  • Excellent Content
  • Calls to Action
  • Monitor progress

This points to the fact that you have to focus on making sure that you show people that you are in fact a person, not some evil company. That you can use dialogue to grow your brand, that top quality content is key to actual interaction from your fans, that a call to action is highly important to the posts you make, and that you need to keep checking what happens and focus on what is actually working for you.

If you are a small business, if you really don’t have a Facebook page for your website, or even if you are looking to get the most out of it– then this is the place to set up, and these are the areas to focus on.

If you are just starting off with Facebook, then I also would encourage you to start thinking about the following questions.

  • Why do you want a Facebook page for your business?
  • What do you want from your time and effort on Facebook?
  • What kinds of marketing have you used before?

Keep these questions in mind throughout your journey through Facebook marketing so that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual strategy to Digital Advertising, but it really has a huge affect upon the success of your business. So if you ever do approach an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the most up to date SEO needs and you should keep looking. On that note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, feel free to give us a call at Internet Marketing Experts Gold Coast on 1300 595 013 or visit, www.internetmarketingexpertsGold Coast.com.au.

SEO Advertising Gold Coast – What will 2016 hold for local small business?

SEO Advertising in Gold Coast is a challenging matter, and as we get into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and find out what life holds in store for them next. This is of course, tough. You can never ever find out what is around the bend, but if you figure out the fundamental parts of the past and look for trends you can get a better comprehension. This is especially true for SEO. I wish to try and explain to you a couple of the major patterns that have been arising in 2015 throughout the Gold Coast SEO market and the world. From this hopefully together we can try and find out where to focus our efforts, this will be particularly useful if you are a local Gold Coast business.

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Think Local

This is the greatest emerging trend and it is going to keep boosting in significance. This means that if you are an Gold Coast company and you are looking for local users, then this is fantastic. Launching with the changes from Google Pigeon, we saw an emerging trend that local Gold Coast searches were actually ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so look out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are rapidly growing overseas and are beginning to emerge in Australia and it won’t be very long before they gain appeal in Gold Coast.

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Mobile wallets

Society is getting more and more used to carrying around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Gold Coast business. 1– you ought to be paying attention to growing trends, and make certain you have the ability to actually let people pay– for instance, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are a thing that has had growing use overseas and we are finding them locally now too, but they are essentially other ways of getting advertisings to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just provides information or a discount to people who are connected or sign up to the Beacon. This means that people at your Gold Coast store, or even walking past the area will be given more motivation to actually enter the store and make a purchase. It’s an ingenious advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.

Apps.

We also will see even better use of apps. such as Snapchat and Periscope for innovative ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell making use of these apps. It is amazing how people can keep reinventing ways to get their company out there, and the same may be done for your local business in Gold Coast. Be creative and even analyze what people have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to incorporate a related idea into you own project.

My final pieces of parting advice– and these are things that you should do now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Gold Coast level, and also boost your authority and possibly even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will probably observe that the future actually looks good for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Gold Coast businesses, and so I hope that you are as thrilled as I am. With that in mind, if you are looking for more SEO advice, or are aiming to increase your SEO efforts, then contact Internet Marketing Experts Gold Coast on 1300 595 013 or visit, www.internetmarketingexpertsGoldCoast.com.au.

SEO Internet Marketing in 2016 Gold Coast – A Sweet Opportunity

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SEO Internet Marketing Gold Coast can present a world of opportunities In the world of SEO, especially when it comes to creating substance for your Gold Coast business. But don’t pick all opportunities – choose the right ones that work for your business. To take the classic ‘kid in a candy store’ cliché, you may be ecstatic to see all of these fantastic ideas ahead of you, from Images, to Videos, to Blogs– but if you gorge yourself on every little thing while only take half a bite out of the possible wonders, then not only are you going to end up sick and looking a fool, but you won’t have actually done any one task effectively.

So let’s talk about the Gold Coast ‘Content Candy store‘.

Well, content (as we all may know) is a wide-ranging and expansive term provided to the aspects of your website that your clients and target market can view and interact with. This can be visual, literary, or even extend beyond the website into everyday events or tasks.

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Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not limited to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s crucial to choose a broad range of content that can help you in connecting with your audience in Gold Coast while still creating a balance and flow that you want your brand to represent. One way to do this is by experimenting with different ways to find your brand’s voice. For instance, if you haven’t considered enlivening your content with animation, perhaps approach someone and get an idea of what they could do for you. Research the opportunities and don’t be afraid to keep trying a wide range of ideas until you find the strategy that is not only right for that individual situation, but right for your Gold Coast business.

Because as you are probably aware, content development doesn’t have to stop at your website. The development of off-site content is an appealing and useful way to expand your brand and add to your link profile and target market. This opens you up to a new area of success. If you are creating great content then you ought to try and share it around, publish both on-site and off-site to maximise exposure.

Make sure you keep the very best content for your own website, the content that is keyword-rich and helps to engage with the target market, but there is no harm in having some pieces externally bringing in more communication with your website. This off-site content is just one of the very best ways to build the visibility for your brand and establish a name for you that is interchangeable with quality content.

But be cautioned, often people go too far with this, as was observed in trend of guest blogging a few years ago. Don’t select all opportunities, choose the perfect ones that work for your business– Don’t grab everything in the Candy Store.

You need to start thinking of what will be really useful to you and your business then act from there, if content is going to be stretched thin or not really help, then don’t waste your time and money on it, easy. If you have any fantastic ideas, or want to chat, simply call Internet Marketing Experts Gold Coast on 1300 595 013 or visit, www.internetmarketingexpertsGoldCoast.com.au.

SEO Marketing Gold Coast – Your Fundamental starting place for your SEO and Marketing Ad campaign.

SEO Marketing in Gold Coast is so vital in spite of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to begin then this is a terrific place to start off.

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Over the previous ten years I have devoted a ludicrous amount of resources and energy figuring out the ideal way to have my websites producing income. If I had not had such bad experiences I don’t think I would ever been compelled into learning this material for myself. So observe, and listen to a few of the lessons I have learnt so you can get the very best start possible, especially if you are a small business owner in Gold Coast, or if you are just starting with SEO Marketing.

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1.) The biggest thing that I wish to explain is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing craze, but rather I want to try and make you mindful that you can’t succeed without dedication.

– When you have your first marketing campaign. Don’t invest $2 and grumble that it didn’t do the job. You need to make a commitment.

– You additionally can’t just run your campaign for a day. It takes at minimum a week to get a proper appreciation for an ad’s effectiveness.

2.) When you are creating content, don’t just replicate everyone else, your SEO Marketing will be far better if you be unique and look to what is lacking from your industry. The best thing you can possibly do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something extraordinary.

3.) Look to making a calendar to keep an eye on your content. This will help you not only keep in mind what sort of posts or content you have made, but is essential for planning ahead. Among my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t just use this for your SEO Marketing or content creation, think outside the box, get organised and start to see what is being prosperous, and what still needs improvement.

4.) Some resources that I would advise that you consider include some fantastic research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want something distinct.

– If you want to create graphics, www.canva.com is wonderful, simple and simple to use for all your visuals needs, it is click and drop with lots of pre-sets.

– When developing infographics, take a look https://infogr.am/ it is a simple way to make a visual representation of data or information without needing to work with a designer or resort to using Microsoft Excel pie charts.

– Plus one tool for an neglected part is https://followup.cc/ it is a Gmail plugin that will assist you through scheduling and planning because it lets your remember of customers and contacts that you should follow-up with. It sends you email reminders and lets you keep track of people so that you can boost your efficiency and guarantee a more professional reputation to your contacts.

5.) Essentially when it comes to assessing the success of your SEO Marketing, it can possibly be rather testing to see how your business is going compared to your competition in Gold Coast or perhaps even all around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and ultimately how much revenue it can be said to have generated. You have to look at all of this data, and see what the real effect has been because while there may be thousands or millions of people taking a look at your content as a Gold Coast company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Gold Coast I have seen a number of the best, and worst efforts at SEO Marketing and so we don’t waste any time or your effort in generating real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsGoldCoast.com.au.

Know your customers and you know your Gold Coast business

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Customer Profiles are a way to envision and understand your ideal Gold Coast customer. It is a bit like putting together a short story about someone who would be likely to purchase from you, and why. If you don’t know who your potential customers are, then a great way to start is by figuring out who has already bought off you.  With Internet Marketing Experts Gold Coast we can help you to determine who your customers are then you will know how to sell your products or services to them.  Through this approach, it helps to humanise your customers and show that there are a variety of factors that may very well make up the decision making process and how to target them using SEO, internet marketing and digital marketing practices.

As such you need to consider everything you can, such as:

  • Basic information:
    • Age
    • Gender
    • Income
    • Marital status
    • Geography
  • Complex demographic factors:
    • Type of career
    • Available income
    • Living situation
  • Trust:
    • What types of endorsements would they trust
    • Customer reviews
    • In depth discussion
    • Word of mouth
    • Celebrity endorsement
  • Advertisement visibility
    • Where are they most likely to come across your product?
    • Shows
    • Publications
    • Social media platforms
    • Where would they spend most of their time
  • What they value:
    • Brands they might value
    • Benefits that are key considerations in the buying process
    • How they might view the competition
    • What aspects of your product would they value
  • Buying styles
    • Impulse buyer
    • Sales oriented
    • Research oriented
  • Solution being sought:
    • Is there an underlying emotional, or mental factor that they might wish your product to solve?
  • Language:
    • What language or ways do they communicate these issues

From all of this information, you begin to form a more complete picture of a possible consumer of your products or services and how to better target them using digital marketing and SEO. Learn more by contacting the team at Internet Marketing Experts Gold Coast.