Marketing

This Is Why Your Content Marketing Isn’t Performing (And How You Can Fix It!)

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In today’s aggressive environment of internet marketing, there’s no doubt that content is king. Content is everywhere and people love consuming it! It should come as no surprise that content is at the core of almost all marketing strategies, with somewhere around 94% of small companies centralising their efforts on content marketing. Having said this, with almost all companies now focussing their marketing initiatives on content, it’s becoming ever more difficult to stand out from the crowd and make your content marketing interesting and compelling.

 

Have you tried content marketing only to discover that you’re not getting the intended outcomes? Well, you’re undoubtedly one of many companies that are in the same boat. Don’t give up though, there’s no question that content marketing is one of the most helpful ways of broadening your customer base. So, here are four reasons why your content marketing might not be working and most importantly, how you can fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and specific KPIs to assess results, how can you possibly improve? Submitting blogs and sending tweets are effective, but if you don’t have any aims then you’re merely aiming in the dark. To craft stimulating content that viewers will engage with, you must have a clearly-defined strategy that should be aligned with your business goals.

 

Regardless of whether you intend to boost brand awareness, website traffic, or conversion rates, your strategy should include KPIs in addition to short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not unique

 

With the sheer number of online companies nowadays, it’s imperative that your content is distinguishable from others. Too many businesses will develop content without investigating the competition and as a result generate content that simply gets lost in the crowd. Your content should be appealing, engaging, and most importantly, deliver value to readers by supplying solutions to typical pain-points in your niche. Along with this, different types of content suit different communication methods, so consider the most effective ways you can achieve this, either through video, infographics, diagrams, or even just thought-provoking or captivating text.

 

  1. You don’t promote your content

 

One of the greatest mistakes that small companies make with their content marketing is that they don’t actually market it! Even if you’ve constructed the most ground-breaking article the world has ever seen, who will read it if they don’t know it exists? To prosper with your content marketing, it’s integral that you promote your content through all available channels, including:

 

Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your industry.

Submitting it as a guest post to bloggers in your sector.

Providing links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content comprises a sizeable portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to try to improve results. Keyword stuffing is a common mistake that businesses will make in their content creation, coupled with using the wrong keywords, duplicate content, and not optimising meta tags.

 

Do some groundwork to find the most suitable keywords that your audience would use to find your content. Likewise, use meta tags to your advantage to draw more viewers to your blog. Search engines always wish to deliver the best content to users, so if your content is intriguing then other sites will link to it, increasing the likelihood of achieving more high-quality, reliable links from relevant businesses.

 

At the end of the day, there might be hundreds of reasons why your content marketing isn’t giving you the desired results, however these points should encompass the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your viewers, your competition, and your keywords, and develop stimulating content that your users will naturally engage with.

 

If you’re contemplating giving up on content marketing due to substandard results, talk to Internet Marketing Experts Gold Coast who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertsgoldcoast.com.au

 

How To Write Great Content – Fast

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Blogging is among the most practical SEO and online marketing strategies that a business can make use of. The value of developing quality and meaningful blogs regularly are largely underrated. Look at some of the following statistics:

 

Blogging attracts 55% more website visitors

 

Blogging produces 97% more inbound links and 126% more leads

 

Blogging yields 434% more indexed pages in search engines

 

With all the SEO and online marketing rewards, there’s no surprise why there are so many online blogs these days. Putting together useful content on a regular basis has become more valued than ever before. So how do bloggers develop quality content fast? This article strives to show you how.

 

Use Templates

 

There’s nothing worse than looking at a blank page and not knowing where to begin. One practical solution to this plaguing issue is to make use of templates. There’s a reason why experienced online marketing and digital agencies use templates– because they work!

 

There is only a small number of various blog types– How to, essay, review, interview, etc. Having a standard template for various blog types is an useful way to elude hours of procrastination. Templates give you the structure for composing an article, making it possible for you to commence any place you like. You do not have to invest hours building intricate templates for every blog type. Just spend an hour tomorrow making templates for every blog type and see how it suits you.

 

When new ideas strike, write them down!

 

Unquestionably, the most troublesome component of writing is thinking of a good idea. Sitting down and attempting to think of new ideas can be a tormenting process. It’s never easy to come up with ideas under pressure, but when you’re in the shower or attempting to sleep, they never seem to end! It’s usual for ideas to come at random moments, so when they do, write them down. You don’t need to keep a pen and paper in your bag day in and day out. There are several apps that are convenient and simple to work with.

 

Apple Notes – for those with an iPhone, this is a built-in application that also syncs with your iMac.

 

Evernote – a great app that you can use on your phone or computer, which also synchronizes with both devices.

 

Springpad – If you like to use different multimedia for example, audio, video or picture notes, this application will be superb for you.

 

Write in your own voice

 

One of the biggest tricks of proficient writers is to write in one’s own voice. Lots of writers make this basic mistake for a large number of reasons– they may not be confident enough or they may think a different voice appears more practical. The fact of the matter is that each person has their own distinct style and tone.

 

When you attempt to write in somebody else’s voice, it just does not sound natural and takes a substantial amount of time to make it sound genuine. Various writers may also try to twist or redefine their personal style, eager to sound more like their favourite writers. But this is simply swimming against the current. Search for your own voice, adopt an attractive tone and you will write much better content a lot quicker.

 

Get rid of distractions

 

Writing takes a lot of mind power, so it’s easy to succumb to temptations like Facebook, Twitter or TV now and then. Locate a peaceful place with no distractions and you’ll be surprised at how much better and faster you’ll write. Distractions not only consume time, but they make it harder for you to start writing again, creating an unproductive cycle that is hard to abandon.

 

If you cannot prevent background noise like myself (wife and three kids at home), consider listening to some music that can help drown out the noise. Alternatively take your work someplace else, such as a library or café, to make it easier to concentrate.

 

Write the Introduction Last

 

My personal favourite pointer is to write the introduction last! The introduction is typically the most crucial and time-consuming aspect of the writing process. It proposes the ideas, arguments and direction of the rest of the piece, so it’s always practical to write it last. You may discover additional ideas when writing the bulk of your article, so you can conserve a great deal of time editing by simply leaving the intro to the end.

 

If you adhere to these steps, I’m sure you’ll discover that your writing quality and speed will improve noticeably. Despite this, time pressures generally make it too difficult for you to manage a regular blog. In these cases, why not outsource to a digital agency or online marketing company? You will find that the costs of doing so will be worth the SEO improvements. For a trusted and trustworthy digital agency who can assist you with your writing demands, contact Internet Marketing Experts Gold Coast on 1300 595 013 or visit https://www.internetmarketingexpertsgoldcoast.com.au

 

How to Produce Fantastic Content, Every Time

Producing new and also interesting content weekly can be tiring. After months or years of continuing to do so, you might begin to seem like it is getting more difficult to develop distinct and also pertinent content. But, some content creators appear to do simply fine every single week and month and don’t appear to have any type of problems with producing their content.|Some content makers appear to do simply great every single week as well as month and also do not show up to have any type of problems with producing their content. So, just what is the distinction? What is the difference? Just what is the distinction between you and also the content maker that seemingly has no issues with content manufacturing for their internet marketing? Everything comes down to a technique. Those that are producing content that is engaging and helpful have a strategy. They have a plan to help them create content each time it is required.

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Have a Strategy

The initial phase of creating excellent content is having a good plan. By identifying exactly what your strategies are as well as just what you lay out to achieve, you will certainly have a more clear idea of exactly what it is needed to reach your goals. The plan should also consists of various other aspects such as budgeting, staff needs and time restraints. Among the most effective things to include into your strategy is a set of guidelines for your business to stick to. This is usually a diminished of the type of clients you desire to attract, colour schemes, tone of “voice” to use in posts and also blog sites and also the sort of content to be covered, consisting of keyword phrases to be made use of. With all of this information on hand, you will certainly currently have a clear suggestion of just what sort of content to create.

Have a Checklist

The checklist you have will certainly cover all things that you wish to consist of in the content. It’s a fantastic baseline of what needs to be consisted of to be up to requirement for your service and it’s brand name. Your key words, connect to external resources, a photo that fits your branding and also a phone call to action need to all be included in your checklist. Depending upon your organisation and its supreme objectives (whether it’s to convert more people to consumers or just to get even more individuals seeing your site or blog), these checklist things will certainly differ from organisation to business. The checklist needs to be one-of-a-kind to your company due to the fact that the very best person that finds out about your business is you. You could then create this strategy details to your internet marketing objectives.

Make use of a Calendar

Occasionally, your service will need a lot of focus, and it’s normal to neglect to write your post for the week or your Facebook update that resulted from be created and uploaded last Tuesday. But, a component of creating terrific content is publishing that great content constantly.|A part of producing excellent content is posting that fantastic content constantly. Create a timeline as well as routine for your blog posts monthly (a month ahead at a time preferably) and stay with your schedule. A lot of sites will certainly even allow you to set up blog posts so you could develop them and have them ready to be immediately posted on days of your finding.

Do not Reject Content Curation

Many people do not realise the significance of content curation. Sharing or linking to various other brands and also their blog posts is a great step in building your internet marketing technique. Not only does it help to maintain your blog posts as well as organisation pertinent, but it reveals your rate of interest in the advancement of your area and also dealing with various other brand names who have common objectives. By sharing comparable messages and write-ups, you can also utilize this strategy on slower days or weeks when you may not have a great deal of relevant content to cover on your own. You can likewise share a short article and include a short item of original content along side it to discuss with your audiences just what you consider the short article.

Regularly Evaluation Your Work

In the world of ever-changing modern technologies and also advances, it’s always important to keep up to this day with such changes. As a result of this, it is very important to continuously assess your strategies making sure they are the best method onward to sharing and producing your content. Always check and check content before it is uploaded to ensure it fits with your branding, is exact, up to day as well as will function well with your current internet marketing strategy. If it does not fit, you might need to re-assess the content to guarantee it is just what your service intends to share as well as publicise.

There is definitely a great deal to consider when developing content for your businesses internet marketing strategy. Because there is a great deal to think about, this is something that entrepreneur may feel overloaded with. Yet with some good planning, the best personnel and a strategy in position, it could be easy to maintain your organisation ahead of the competitors online. With some great preparation, the ideal personnel as well as a strategy in area, it can be easy to maintain your company in advance of the competitors online.

If you wish to learn more about producing content for your service or simply desire the professionals to deal with your internet marketing approach, speak with Internet Marketing Experts Gold Coast. We can help you to increase your online presence through SEO methods that actually function. Get in touch with Internet Marketing Experts Gold Coast on 1300 595 013 or check out www.InternetMarketingExpertsGoldCoast.com.au

SEO Strategy Gold Coast – Want to avoid driving away customers? basic ideas to increase your website’s user experience.

With any SEO Strategy in Gold Coast, new clients are always excited to begin with the layout to begin with. And we always will need to stop them long before they get too far ahead of themselves given that it is one of the very last steps. But, once we have laid down the SEO foundation for your SEO Strategy, we open the floodgates and are flooded by the volume of ideas for images, colour schemes, and so many areas which lots of folks just simply don’t understand has both the visual, aesthetic level, and the SEO level. Because in truth, the visual element of your page are important to your SEO Strategy because if done correctly, your components will create the perfect ‘user experience’. This means making your page not just look good, but feel simple to use, and most importantly, easy to access by customer in Gold Coast and by search Engines. With that in mind, let’s have a quick look through a few areas in particular that have this dual visual/SEO feature.

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Navigation:

A website that is simple and easy to get through leads to happy Gold Coast users and a happy search engine. This is a matter of basic housekeeping; if your site is messy or too convoluted, then nothing at all can be found and you will have people losing interest and unable to find your quality content. This is the same factor with your SEO Strategy, a muddled design can make it harder for your keywords and SEO driven content to be discovered and provided to potential users in Gold Coast.

Advertising:

Advertising is often an inevitable component of most sites, whether it is for external or internal reasons. Even so, it is necessary to strike a balance between these ads and the actual content in your SEO Strategy. There is nothing more harming to a user’s experience of a website than interfering advertising. For that reason you need to take into consideration how best to strike this balance between a sleek and user-friendly design and your advertising demand.

Interaction:

The ways in which a user can connect with your site will alter a variety of factors. Because of this there is a general advantage to using techniques such as mouse-overs to gain more benefits. This is an area that allows the blending of quality graphics and alt text in order to present more relevant information and hit more keyword potential while not jeopardizing a beautiful design. It indicates that you can add the extra item descriptions or advertise your sales and other calls to action (CTAs) while raising the potential of your website for Search Engine Indexing.

Mobile focus:

Always remember to make sure that your site has been mobile optimised for a variety of mobile operating systems (OS), including Apple, Android and Windows. The Google Hummingbird update introduction placed direct penalties and considerations upon concentrating on a mobile-friendly design or responsive design. So you ought to consider how your website is viewed on the typical Smartphone, Tablet or other mobile device. This is an element that continues to be an unfolding game-changer so by allowing for the best view on mobile devices you can take advantage of the changes made by Google Hummingbird, while enabling mobile users a more tailored experience. It doesn’t have to be flawless, but as long as there has been a conscious consideration for the mobile market you can observe the perks for your SEO Strategy with this process.

It’s all about aiming to maintain the balance between the SEO needs and your aesthetic and business-oriented needs to help your SEO Strategy. This can be a daunting process, but by taking into account the implications of your actions in respect to both areas you can stay successful. Once you can understand these theories, it is essential to make sure that all your content creation and SEO focus is upon your correct target audience in Gold Coast.

As the CEO of Internet Marketing Experts Gold Coast, I know the struggles that many people have when starting off with their SEO Strategy in Gold Coast. I actually ran a small business for a lot of years and had to understand SEO from scratch and by a lot of trial and error. So bear in mind to start off solid and use the details that you know. Once you have built that base, learn as much as possible about SEO and be patient with the final results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then look at having a chat to an SEO professional, call Internet Marketing Experts Gold Coast on 1300 595 013 or visit, www.internetmarketingexpertsGold Coast.com.au

Digital Advertising Gold Coast — Your Fundamental starting place for your SEO and Marketing Ad campaign.

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Digital Advertising in Gold Coast is so vital in spite of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to begin then this is a terrific place to start off.

Over the previous ten years I have devoted a ludicrous amount of resources and energy figuring out the ideal way to have my websites producing income. If I had not had such bad experiences I don’t think I would ever been compelled into learning this material for myself. So observe, and listen to a few of the lessons I have learnt so you can get the very best start possible, especially if you are a small business owner in Gold Coast, or if you are just starting with Digital Advertising.

1.) The biggest thing that I wish to explain is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing craze, but rather I want to try and make you mindful that you can’t succeed without dedication.

– When you have your first marketing campaign. Don’t invest $2 and grumble that it didn’t do the job. You need to make a commitment.

– You additionally can’t just run your campaign for a day. It takes at minimum a week to get a proper appreciation for an ad’s effectiveness.

2.) When you are creating content, don’t just replicate everyone else, your Digital Advertising will be far better if you be unique and look to what is lacking from your industry. The best thing you can possibly do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something extraordinary.

3.) Look to making a calendar to keep an eye on your content. This will help you not only keep in mind what sort of posts or content you have made, but is essential for planning ahead. Among my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t just use this for your Digital Advertising or content creation, think outside the box, get organised and start to see what is being prosperous, and what still needs improvement.

4.) Some resources that I would advise that you consider include some fantastic research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want something distinct.

– If you want to create graphics, www.canva.com is wonderful, simple and simple to use for all your visuals needs, it is click and drop with lots of pre-sets.

– When developing infographics, take a look https://infogr.am/ it is a simple way to make a visual representation of data or information without needing to work with a designer or resort to using Microsoft Excel pie charts.

– Plus one tool for an neglected part is https://followup.cc/ it is a Gmail plugin that will assist you through scheduling and planning because it lets your remember of customers and contacts that you should follow-up with. It sends you email reminders and lets you keep track of people so that you can boost your efficiency and guarantee a more professional reputation to your contacts.

5.) Essentially when it comes to assessing the success of your Digital Advertising, it can possibly be rather testing to see how your business is going compared to your competition in Gold Coast or perhaps even all around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and ultimately how much revenue it can be said to have generated. You have to look at all of this data, and see what the real effect has been because while there may be thousands or millions of people taking a look at your content as a Gold Coast company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Gold Coast I have seen a number of the best, and worst efforts at Digital Advertising and so we don’t waste any time or your effort in generating real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsGoldCoast.com.au.