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Social Media Marketing – Say More On Twitter

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The moment has finally come where Twitter users can reveal their discontent with the 140 character limit in more detail, since Twitter has formally affirmed that they have expanded the character limit to 280 per Tweet!

The social networking provider, which was introduced in 2006, grew dramatically to become one of the most prominent social media sites globally, however recent declines in growth stimulated the social media giant to make some modifications. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is widely unique to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send around 6,000 Tweets per second.

Despite the 140 character limit that avidly defined the social networking platform, Twitter revealed on November 7 that they want every person throughout the world to ‘easily’ express themselves on Twitter. After running a number of tests over the last couple of months, Twitter determined that they wanted to widen the character limit, but only where needed. Countries like South Korea, Japan, and China will stay at the 140 character limit, purely because there’s no warrant for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English meanwhile, encounter choked Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After administering a string of tests to particular users, Twitter received valuable results and conceived the 240 character limit would be beneficial for most users. Given that 9% of English users were hitting the 140 character limit, many would have to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. In addition, users would now have the ability to conveniently fit their feelings into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what effect will this have for digital marketers and SEO providers? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter lengthened the character limit, users have experienced a higher level of responses which generated more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The extended character limit means that users will have reduced threads of conversations, given that they can fit more content into a single message. Users with long threads of conversations mentioned that it can at times be troublesome to follow and respond to. Additionally, brands are loving the longer Tweets as it enables them to fit more detailed information into a single Tweet which creates higher engagement rates.

Increases customer communication

With the surge of companies using social media as a platform to manage customer service issues, customers can now communicate an issue in more detail on Twitter which is favourable for both the customer and the business, as communication is significantly improved. Prior to this change, many users would have looked to other social netowrks like Facebook to report customer service issues considering that the character limit was too restricting.

More Creativity

Longer Tweets means that enterprises can enrich the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media sites if they needed to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

While some users have claimed that the increase in character limit by Twitter makes them more similar to other social media networks, the vast majority of users appear to be very happy with their latest update. Nothing is set in stone in social media, as making changes to stay on top of shifting user behaviour is essential for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your company can leverage the increased character limit to your advantage on Twitter, just get in touch with Internet Marketing Experts Gold Coast by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsgoldcoast.com.au

An Overview Of SSL Changes – What It Means For Your Website

Internet Marketing Experts Gold Coast,Digital Marketing Gold Coast,Digital Advertising Gold Coast,internetmarketingexpertsgoldcoast

In today’s ever-changing online landscape, it’s critical that companies keep up to date with Google’s best practices to make sure that they remain competitive in their particular online markets. With Google being the most dynamic and influential company online, it’s necessary for them to keep abreast of all the threats and opportunities that the internet offers. For this reason, Google releases a range of updates annually: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What is necessary though, is that all online providers that use Google-related services (virtually every online organisation), are aware of considerable changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a consistent state of change, so online providers have to be flexible and accustom to new Google updates as soon as possible to guarantee they aren’t negatively impacted by these new releases.

The largest Google update that has recently influenced online companies relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by roughly half of all online users, so it’s exceptionally important that online providers implement the associated changes as quickly as possible if they wish to prevent any negative implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reshaped the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and bank card information (which is stored in a plain text file), they are susceptible to phishing sites that can potentially steal this information from users that wrongly believe they are providing their personal information to a genuine company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will obviously have an effect on millions of websites all around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become scared of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that wish to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being exchanged between their clients and their web server by integrating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve selected SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a convenient guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages online. Sooner or later, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply go for a competitor that does.

What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use fraudulent SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear valid. This will make the distinction between phishing sites and real websites more difficult than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web since it will be exceedingly difficult for phishing sites to replicate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to verify their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become mandatory, so if you need any support in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Gold Coast by phoning 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsgoldcoast.com.au