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Top Advantages of Pay-Per-Click Advertising

There is a range of online marketing resources that can help websites in boosting their traffic, conversion rates, and brand awareness. Among the best online marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. Whilst SEO has proved to be very successful, it takes a fair quantity of knowledge, time, and money to see fruition.

 

What if you want to see results straight away? Whether your website has just been published or you’re a local business that simply can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an exceptional tool that can assist you by positioning your advertisements in front of individuals who are actively seeking for your services or products.

 

In summary, PPC is an advertising model used to increase traffic to websites. Website owners construct ad campaigns with particular targeting metrics and basically pay Search Engines each time their ad is clicked. PPC ads are typically created through Google AdWords or Bing Ads and are situated on top of SERP listings before any organic results. The advantages that many websites acquire from this kind of advertising is invaluable, so here are the top advantages of PPC advertising for your business.

 

Measurable Results

One of the top benefits of PPC advertising is the opportunity to measure and track your results in real-time. Whether you set your daily budget to $1 or $10, there are a range of high level performance indicators that can be quantified, for instance impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it easy for website owners to effortlessly analyse the overall performance of their campaigns and quickly make alterations where needed to enhance performance. Unlike other advertising mediums, PPC offers you the freedom to customise and track metrics in each campaign and monitor success according to your advertising objectives.

 

Quick Entry

PPC allows any type of organisation to launch their advertising efforts quickly and easily, without introducing too much risk with the capability to establish a maximum daily budget. Although SEO is a very successful strategy, it often takes many months to notice results so if you’re a new enterprise that aspires to raise traffic and brand awareness right away, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to acquire new leads and customers by exhibiting ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising enables you to customise your campaigns so they only show to highly targeted customers. Google AdWords enables you to target customers based on keywords, location, interests, and the times and days you intend to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then assess the metrics that were used in conversions and develop their future campaigns based upon this feedback. Advertisers frequently take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their precise target audience.

 

Valuable Data

Having the opportunity to export the results of an ad campaign and examine certain metrics provides websites with valued data which can be utilised in other marketing avenues. In addition to this, websites can rapidly identify impression, click, and conversion data for every keyword or phrase used in their ad campaigns which strongly assists in their SEO initiatives. PPC also enables websites to explore data about their competitors by using third party tools like KeywordSpy and SpyFy, allowing them to establish a profile of their competition and what market share is readily available.

 

As you can see, PPC is a valuable marketing tool that is suitable for all kinds of businesses. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data obtained from real-time results offers invaluable feedback to strengthen future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you need any support in building your PPC ad campaigns, get in contact with Internet Marketing Experts Gold Coast on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsgoldcoast.com.au

 

SEO Tactics To Abandon in 2018

In today’s demanding market of digitalisation and globalisation, it’s vital for businesses to take advantage of online strategies and techniques that widen their visibility to customers that are actively trying to finding their services or products. Search Engines are invariably the most influential programs that will influence your online exposure, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used extensively by most websites to boost their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an excellent investment that will raise your exposure and conversion rates, or if used incorrectly, can hurt your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO techniques that worked last year may not necessarily be successful this year, and prevalent SEO tactics from 5 years ago may result in your website being penalised today.

 

Rather than investigating the top SEO tactics that website owners should be investing in, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be utterly forgotten in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a typical mistake that many website owners make to try to raise their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can swiftly detect how many times a keyword has been used and will penalise websites for excessive keyword stuffing. Rather than keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a common SEO technique since the inception of SEO, and its success as an SEO tactic has developed swiftly ever since. Whilst link building is still one of the top 3 SEO tactics in 2018, aggressive link building will undeniably result in your website being penalised. Google weighs links genuinely as a ranking indicator since links are a public endorsement which correlates with useful information on a website.

 

Aggressive link building happens where links are extracted in an abnormal way. Examples of this is where links are deposited in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be abdicated, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO technique that lots of individuals still perceive to be effective is excessive internal links. There is a general misconception where websites that contain a large amount of links to other pages within the website will help their SERP results. The aim in doing this is to bolster a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a substantial role in SEO, so it’s important not only to pinpoint any technical problems that may harm your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just released an update relating to SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most prevalent technical problems that hamper most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most overlooked SEO technique that will enhance your SERP rankings relate to the images within a website. Optimising your website for image search is an excellent way to bolster your SEO, and this can be done largely with the image filename and alt attribute. As an example, as opposed to providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Furthermore, a typical mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a competent SEO strategy will enhance a website’s SERP rankings and exposure, however due to many websites misusing SEO techniques in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s paramount to keep up with these changes to prosper in today’s online marketplace. If you need any help with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak to Internet Marketing Experts Gold Coast on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsgoldcoast.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social networks and want to learn the basics of one of the most awesome platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where roughly 330 million users engage with each other through brief messages of up 280 characters. Already there’s close to 6,000 tweets being sent through the internet each second, ranging from basic text messages to memes, gifs, images, videos, and even more. Twitter is among the most praised social networking sites and is widely different to other social networking giants like Instagram and Facebook.

Twitter is a platform where users publish a multitude of information; from jokes, news, politics, or just general thoughts about vague topics! As opposed to having a circle of friends like Facebook, Twitter is based on followers (not necessarily friends) so not only can you connect with friends, but also your favourite journalists, sport stars, and politicians alike. Anything you publish on Twitter is available publicly for everyone to discover, but don’t stress, you can simply alter your preferences to private if you wish to.

 

The very first step in understanding Twitter is to be aware of the basic terms and lingo used. The following lists the most prevalent vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from individuals that you follow

Handle – Your username

Mention (@) – A way of referencing other users in a tweet (e.g. @EAGames). Any person mentioned in a tweet is notified, being a practical way to communicate with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either opt to accept DM’s from all users or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can locate tweets from all users that mention a specific hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is quick and easy, just download the app or visit www.twitter.com and click the signup tab. The full name you enter will be your display name, but this can be changed as regularly as you like. Pick a username (or handle) so people can mention you by typing the @ symbol in front of your username. After you’ve entered your telephone number for authorisation purposes, chosen an avatar, and created a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twitterverse

As detailed previously, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other individuals of which you’re a supporter. Once you’ve signed up, Twitter will provide a basic sort of setup wizard to help you begin, such as recommending some people that you might have an interest in following. You can grant Twitter permission to surf your contacts list to locate any of your friends that are currently using Twitter. Following friends and other users is incredibly easy, and once you’ve begun following certain users, Twitter will continue to offer suggestions for other users to follow based on the sorts of users you’re presently following. All the tweets of your followers will be visible in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it adheres to Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, photos, videos, images, gifs – a complete range of different media that can be uploaded through your device. Remember though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is awesome!

Once you’ve gotten the hang of the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the latest trends, be the first to watch viral posts, and connect with your friends and favourite personalities in a simple and user-friendly interface.

Once you’ve got the ball rolling, the rest will fall into place automatically, so why join the Twitterverse today? If you need any assistance with getting started on Twitter, simply speak to Internet Marketing Experts Gold Coast on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsgoldcoast.com.au

 

What Are The Key Organic SEO Ranking Aspects For A Website?

If you’ve just constructed your first website and are interested in the ways in which you can boost your organic search results, then you’re certainly on the road to success. SEO is one of the most valuable marketing tools because it allows you to get your message in front of interested consumers that are directly seeking for your services.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s remarkably intricate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are constructed equally, so you can address the most important variables that will have the best impact on your SERP listings.

It’s important to appreciate that the weight of each variable is adjusted over time, so Google will place more significance on particular variables in accordance with user behaviour and how Google feels it can maximise the user experience. Having said this, most of the top organic SEO ranking factors have been in the same position for a number of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.

  1. Content

A great emphasis is put on content simply because Google intends to rank the most relevant websites on top of its search results listings. The latest Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so creating quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is an excellent start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and found that the top positions contain content that is roughly 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most valuable variables in SERP listings because the more links there are to your website from reliable sources, the more trusted your website is perceived. The flip side of the coin rings true as well though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value gradually as Google looks for new ways to appraise websites, but for the time being, link building is still the best sign of relevance and reliability.

  1. Mobile Optimisation

With more users now searching from mobile devices than computer or laptops, there has been a considerable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to make sure your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are many other technical factors that will considerably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. Furthermore, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other factors such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always evolving, meaning that SEO techniques are frequently changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Endeavouring to focus on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any guidance in ways to properly execute any of the above SEO techniques, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Gold Coast by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsgoldcoast.com.au

Top SEO Trends In 2018

 

Online visibility is a critical component to any company’s strategy, however the digital landscape is in a continual state of change so it’s paramount to keep up with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a formidable force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to increase their website traffic, customer engagement, and ultimately their earnings.

User behaviour is adjusting rapidly with new technology, so Google must track these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to prosper online, they too must remain on top of the changing trends in SEO. In fact, using outdated SEO techniques can lead to penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to keep in mind for your website in 2018.

Voice Search

A number of users are now opting to use voice searches as opposed to standard keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current surge in voice searches continues at the same pace, approximately half of all online searches will be conducted via speech by the year 2020!

What this means for websites is that they should begin integrating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an important tool for SEO, and this will still be a focal aspect in calculating SERP listings in 2018. Generating valuable links to trustworthy websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a reliable strategy.

Despite this, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very worthwhile in the future.

Mobile Optimisation

Since 2015, online searches via mobile devices has exceeded that from computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!

Accelerated Mobile Pages

Website loading speeds play an integral role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In truth, Google has established an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly affecting SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, however plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst more traditional SEO techniques such as link building will still be useful in 2018, there are other developing trends that Google is focussing on in the future which may considerably alter the practice of SEO. It’s clear that SEO is already transforming to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted clients from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, talk to Internet Marketing Experts Gold Coast on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsgoldcoast.com.au