There is a range of online marketing resources that can help websites in boosting their traffic, conversion rates, and brand awareness. Among the best online marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. Whilst SEO has proved to be very successful, it takes a fair quantity of knowledge, time, and money to see fruition.
What if you want to see results straight away? Whether your website has just been published or you’re a local business that simply can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an exceptional tool that can assist you by positioning your advertisements in front of individuals who are actively seeking for your services or products.
In summary, PPC is an advertising model used to increase traffic to websites. Website owners construct ad campaigns with particular targeting metrics and basically pay Search Engines each time their ad is clicked. PPC ads are typically created through Google AdWords or Bing Ads and are situated on top of SERP listings before any organic results. The advantages that many websites acquire from this kind of advertising is invaluable, so here are the top advantages of PPC advertising for your business.
One of the top benefits of PPC advertising is the opportunity to measure and track your results in real-time. Whether you set your daily budget to $1 or $10, there are a range of high level performance indicators that can be quantified, for instance impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it easy for website owners to effortlessly analyse the overall performance of their campaigns and quickly make alterations where needed to enhance performance. Unlike other advertising mediums, PPC offers you the freedom to customise and track metrics in each campaign and monitor success according to your advertising objectives.
PPC allows any type of organisation to launch their advertising efforts quickly and easily, without introducing too much risk with the capability to establish a maximum daily budget. Although SEO is a very successful strategy, it often takes many months to notice results so if you’re a new enterprise that aspires to raise traffic and brand awareness right away, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to acquire new leads and customers by exhibiting ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only show to highly targeted customers. Google AdWords enables you to target customers based on keywords, location, interests, and the times and days you intend to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then assess the metrics that were used in conversions and develop their future campaigns based upon this feedback. Advertisers frequently take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their precise target audience.
Having the opportunity to export the results of an ad campaign and examine certain metrics provides websites with valued data which can be utilised in other marketing avenues. In addition to this, websites can rapidly identify impression, click, and conversion data for every keyword or phrase used in their ad campaigns which strongly assists in their SEO initiatives. PPC also enables websites to explore data about their competitors by using third party tools like KeywordSpy and SpyFy, allowing them to establish a profile of their competition and what market share is readily available.
As you can see, PPC is a valuable marketing tool that is suitable for all kinds of businesses. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data obtained from real-time results offers invaluable feedback to strengthen future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you need any support in building your PPC ad campaigns, get in contact with Internet Marketing Experts Gold Coast on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsgoldcoast.com.au