SEO is regarded by many to be a magical creature with remarkable powers. Understanding clearly how SEO works and all the different ways to increase your website’s SEO score can be remarkably difficult and time-consuming. Nonetheless, it is a significant component of any internet marketing plan and will ultimately make or break a business in some industries. Many industry experts consider SEO to be one of the most reliable forms of advertising, so continuously improving your SEO should be a priority if you want to increase your website visits and income.
It’s very difficult to keep up to date with SEO best practices and standards since they change on a regular basis, so it’s often recommended that you seek professional advice concerning your SEO and internet marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target market. Updating your content frequently is also essential so don’t leave your content untouched for years because there’s no need to update it. Incorporating a blog into your website is always excellent for SEO because new content is often being added and search engines love identifying new content and will increase your rankings if this happens commonly.
Ensure You Have a Flat Website Architecture
Your website architecture is fundamentally the organisation of all the different webpages on your website. A substantial component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the relevant information they’re trying to find. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by adding extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in calculating the relevancy to a user’s search. Bear in mind, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.
Meta titles gives the user a brief insight into the content of each web page to make sure that it is relevant. Each meta title should include a primary and secondary keyword that is relevant for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will trim your meta title which looks untidy and unprofessional. Having high-quality and relevant meta titles are essential in optimising your web pages for SEO.
Meta descriptions are basically concise descriptions of the content of the web page. Although meta descriptions don’t directly influence ranking algorithms, they are still important as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description appropriately depicts the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively lead to increased revenue. Meta descriptions should ordinarily be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can probably relate to this if you’ve ever clicked an extraordinarily long hyperlink. If so, then you’ll most probably agree that they look tangled and unprofessional. If you’ve created your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t have to bother with it!
On the other hand, if you’re utilising another website platform and you already have a well established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing professionals will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this position, then talk to the team at Internet Marketing Experts Gold Coast on 1300 595 013 or visit their website: https://www.internetmarketingexpertsgoldcoast.com.au