The moment has finally come where Twitter users can reveal their discontent with the 140 character limit in more detail, since Twitter has formally affirmed that they have expanded the character limit to 280 per Tweet!
The social networking provider, which was introduced in 2006, grew dramatically to become one of the most prominent social media sites globally, however recent declines in growth stimulated the social media giant to make some modifications. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is widely unique to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send around 6,000 Tweets per second.
Despite the 140 character limit that avidly defined the social networking platform, Twitter revealed on November 7 that they want every person throughout the world to ‘easily’ express themselves on Twitter. After running a number of tests over the last couple of months, Twitter determined that they wanted to widen the character limit, but only where needed. Countries like South Korea, Japan, and China will stay at the 140 character limit, purely because there’s no warrant for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English meanwhile, encounter choked Tweets with 9% of English Tweets hitting the earlier 140 character limit.
So, why the change?
After administering a string of tests to particular users, Twitter received valuable results and conceived the 240 character limit would be beneficial for most users. Given that 9% of English users were hitting the 140 character limit, many would have to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. In addition, users would now have the ability to conveniently fit their feelings into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what effect will this have for digital marketers and SEO providers? Here are a few changes that they can expect to see.
Since Twitter lengthened the character limit, users have experienced a higher level of responses which generated more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The extended character limit means that users will have reduced threads of conversations, given that they can fit more content into a single message. Users with long threads of conversations mentioned that it can at times be troublesome to follow and respond to. Additionally, brands are loving the longer Tweets as it enables them to fit more detailed information into a single Tweet which creates higher engagement rates.
Increases customer communication
With the surge of companies using social media as a platform to manage customer service issues, customers can now communicate an issue in more detail on Twitter which is favourable for both the customer and the business, as communication is significantly improved. Prior to this change, many users would have looked to other social netowrks like Facebook to report customer service issues considering that the character limit was too restricting.
Longer Tweets means that enterprises can enrich the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media sites if they needed to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.
While some users have claimed that the increase in character limit by Twitter makes them more similar to other social media networks, the vast majority of users appear to be very happy with their latest update. Nothing is set in stone in social media, as making changes to stay on top of shifting user behaviour is essential for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any suggestions about how your company can leverage the increased character limit to your advantage on Twitter, just get in touch with Internet Marketing Experts Gold Coast by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsgoldcoast.com.au