Online visibility is a critical component to any company’s strategy, however the digital landscape is in a continual state of change so it’s paramount to keep up with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a formidable force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to increase their website traffic, customer engagement, and ultimately their earnings.
User behaviour is adjusting rapidly with new technology, so Google must track these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to prosper online, they too must remain on top of the changing trends in SEO. In fact, using outdated SEO techniques can lead to penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to keep in mind for your website in 2018.
A number of users are now opting to use voice searches as opposed to standard keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current surge in voice searches continues at the same pace, approximately half of all online searches will be conducted via speech by the year 2020!
What this means for websites is that they should begin integrating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been an important tool for SEO, and this will still be a focal aspect in calculating SERP listings in 2018. Generating valuable links to trustworthy websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a reliable strategy.
Despite this, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very worthwhile in the future.
Since 2015, online searches via mobile devices has exceeded that from computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!
Accelerated Mobile Pages
Website loading speeds play an integral role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In truth, Google has established an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Whilst more traditional SEO techniques such as link building will still be useful in 2018, there are other developing trends that Google is focussing on in the future which may considerably alter the practice of SEO. It’s clear that SEO is already transforming to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted clients from higher SERP listings.
If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, talk to Internet Marketing Experts Gold Coast on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsgoldcoast.com.au