Author: Charles (Page 2)

Top SEO Trends In 2018

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Online visibility is a critical component to any company’s strategy, however the digital landscape is in a continual state of change so it’s paramount to keep up with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a formidable force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to increase their website traffic, customer engagement, and ultimately their earnings.

User behaviour is adjusting rapidly with new technology, so Google must track these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to prosper online, they too must remain on top of the changing trends in SEO. In fact, using outdated SEO techniques can lead to penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to keep in mind for your website in 2018.

Voice Search

A number of users are now opting to use voice searches as opposed to standard keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current surge in voice searches continues at the same pace, approximately half of all online searches will be conducted via speech by the year 2020!

What this means for websites is that they should begin integrating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an important tool for SEO, and this will still be a focal aspect in calculating SERP listings in 2018. Generating valuable links to trustworthy websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a reliable strategy.

Despite this, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very worthwhile in the future.

Mobile Optimisation

Since 2015, online searches via mobile devices has exceeded that from computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!

Accelerated Mobile Pages

Website loading speeds play an integral role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In truth, Google has established an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly affecting SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, however plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst more traditional SEO techniques such as link building will still be useful in 2018, there are other developing trends that Google is focussing on in the future which may considerably alter the practice of SEO. It’s clear that SEO is already transforming to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted clients from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, talk to Internet Marketing Experts Gold Coast on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsgoldcoast.com.au

 

Social Media Marketing – Say More On Twitter

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The moment has finally come where Twitter users can reveal their discontent with the 140 character limit in more detail, since Twitter has formally affirmed that they have expanded the character limit to 280 per Tweet!

The social networking provider, which was introduced in 2006, grew dramatically to become one of the most prominent social media sites globally, however recent declines in growth stimulated the social media giant to make some modifications. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is widely unique to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send around 6,000 Tweets per second.

Despite the 140 character limit that avidly defined the social networking platform, Twitter revealed on November 7 that they want every person throughout the world to ‘easily’ express themselves on Twitter. After running a number of tests over the last couple of months, Twitter determined that they wanted to widen the character limit, but only where needed. Countries like South Korea, Japan, and China will stay at the 140 character limit, purely because there’s no warrant for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English meanwhile, encounter choked Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After administering a string of tests to particular users, Twitter received valuable results and conceived the 240 character limit would be beneficial for most users. Given that 9% of English users were hitting the 140 character limit, many would have to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. In addition, users would now have the ability to conveniently fit their feelings into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what effect will this have for digital marketers and SEO providers? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter lengthened the character limit, users have experienced a higher level of responses which generated more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The extended character limit means that users will have reduced threads of conversations, given that they can fit more content into a single message. Users with long threads of conversations mentioned that it can at times be troublesome to follow and respond to. Additionally, brands are loving the longer Tweets as it enables them to fit more detailed information into a single Tweet which creates higher engagement rates.

Increases customer communication

With the surge of companies using social media as a platform to manage customer service issues, customers can now communicate an issue in more detail on Twitter which is favourable for both the customer and the business, as communication is significantly improved. Prior to this change, many users would have looked to other social netowrks like Facebook to report customer service issues considering that the character limit was too restricting.

More Creativity

Longer Tweets means that enterprises can enrich the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media sites if they needed to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

While some users have claimed that the increase in character limit by Twitter makes them more similar to other social media networks, the vast majority of users appear to be very happy with their latest update. Nothing is set in stone in social media, as making changes to stay on top of shifting user behaviour is essential for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your company can leverage the increased character limit to your advantage on Twitter, just get in touch with Internet Marketing Experts Gold Coast by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsgoldcoast.com.au

An Overview Of SSL Changes – What It Means For Your Website

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In today’s ever-changing online landscape, it’s critical that companies keep up to date with Google’s best practices to make sure that they remain competitive in their particular online markets. With Google being the most dynamic and influential company online, it’s necessary for them to keep abreast of all the threats and opportunities that the internet offers. For this reason, Google releases a range of updates annually: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What is necessary though, is that all online providers that use Google-related services (virtually every online organisation), are aware of considerable changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a consistent state of change, so online providers have to be flexible and accustom to new Google updates as soon as possible to guarantee they aren’t negatively impacted by these new releases.

The largest Google update that has recently influenced online companies relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by roughly half of all online users, so it’s exceptionally important that online providers implement the associated changes as quickly as possible if they wish to prevent any negative implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reshaped the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and bank card information (which is stored in a plain text file), they are susceptible to phishing sites that can potentially steal this information from users that wrongly believe they are providing their personal information to a genuine company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will obviously have an effect on millions of websites all around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become scared of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that wish to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being exchanged between their clients and their web server by integrating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve selected SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a convenient guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages online. Sooner or later, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply go for a competitor that does.

What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use fraudulent SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear valid. This will make the distinction between phishing sites and real websites more difficult than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web since it will be exceedingly difficult for phishing sites to replicate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to verify their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become mandatory, so if you need any support in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Gold Coast by phoning 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsgoldcoast.com.au

Why You Should Have A WordPress Site

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So, you’ve got a wonderful business idea and you’ve made up your mind that you’re going to build and publish your own website. Well, as you most likely know, there are many variables to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when constructing a new website is the platform you choose. There’s a range of website platforms available with an array of assorted features, targeting the entire spectrum of developers from beginners to experts. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can clearly be confusing to weigh the pro’s and con’s of each website platform and make a decision on which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five compelling arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is extremely user-friendly so you don’t have to be a professional HTML coder to build a practical and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to be concerned about not utilising all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important factor to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site highly attractive to search engines. There are also a variety of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to build any kind of website you want. WordPress is also open source which means that the source code is attainable for anybody to modify, edit and create different themes and plugins with a range of features and release these to the community. Right now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are virtually thousands of people willing to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of mobile phones for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. The good news is that most WordPress themes are designed to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will systematically change the appearance of your website to match. WordPress actually lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s world, website security is crucial so naturally WordPress has high security standards. Virtually one-quarter of websites are produced on WordPress so hackers are constantly looking for ways to compromise them. WordPress is well aware of this so has developed a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Keep in mind, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only install legitimate plugins from trusted sources.

 

As you can see, WordPress has a range of impressive features that simply make it the best website platform on the market. Although there are plenty of other reasons why WordPress is a great choice for your website, this article just concentrates on five of these: WordPress is incredibly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a practical and powerful website? If you have any inquiries about how you can further optimise your website, speak with the team at Internet Marketing Experts Gold Coast on 1300 595 013 or visit their website: https://www.internetmarketingexpertsgoldcoast.com.au

 

Top Tips For The Greatest Email Sequences

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Having worked as a sales rep for a couple of tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are terrific because they dramatically reduce the workload for a sales representative, nevertheless nowadays, everybody can empathise with finding various sorts of email sequences lurking in their inbox everyday that just bother us because we have to click two buttons to get rid of them!

 

Not nearly enough business owners invest the time and effort in generating compelling email sequences that effectively sell their product. Developing useful email sequences is both a science and an art, and if done effectively, can lead to magnificent results. Having hundreds of potential customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to set up a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will find so if it’s not compelling enough, they simply won’t open it. Obviously, the subject lines of an email are vital when it comes to conversion rates. Here are several statistics which emphasises their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Nearly 70% of email recipients will decide if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between 4 to 7 words in the subject line.

 

The key to successful subject lines is solving your prospects problems in as few words as possible. As an example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s essential that you deliver a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job title; you need to give your recipients a good reason to keep reading the email. Therefore, start your email with some relevant information they can connect with, like company news or their reaction to an event via Twitter or an online blog, and then get into the value proposition in the 2nd & 3rd sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently worked with another organisation with [positive benefit]. Is this something that would be helpful for [company name]?

 

It’s critical that you get to the point quickly and keep the content focused on the goals of your prospect.

 

Tip 3 – Scrap the mundane ‘Welcome Email’

 

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The truth of the matter is that even an effective first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You have to make sure that your follow-up emails also feature your value propositions, and further information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly encourage using this application to aid you with your email sequences.

 

The value of designing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many factors that you must consider when producing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in consulting with digital marketing experts that can help you. Speak to the team at Internet Marketing Experts Gold Coast today on 1300 595 013 or visit their website: https://www.internetmarketingexpertsgoldcoast.com.au.