An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing online landscape, it’s critical that companies keep up to date with Google’s best practices to make sure that they remain competitive in their particular online markets. With Google being the most dynamic and influential company online, it’s necessary for them to keep abreast of all the threats and opportunities that the internet offers. For this reason, Google releases a range of updates annually: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.
What is necessary though, is that all online providers that use Google-related services (virtually every online organisation), are aware of considerable changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a consistent state of change, so online providers have to be flexible and accustom to new Google updates as soon as possible to guarantee they aren’t negatively impacted by these new releases.
The largest Google update that has recently influenced online companies relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by roughly half of all online users, so it’s exceptionally important that online providers implement the associated changes as quickly as possible if they wish to prevent any negative implications.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reshaped the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and bank card information (which is stored in a plain text file), they are susceptible to phishing sites that can potentially steal this information from users that wrongly believe they are providing their personal information to a genuine company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will obviously have an effect on millions of websites all around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become scared of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online providers that wish to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being exchanged between their clients and their web server by integrating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve selected SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a convenient guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages online. Sooner or later, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply go for a competitor that does.
What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use fraudulent SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear valid. This will make the distinction between phishing sites and real websites more difficult than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web since it will be exceedingly difficult for phishing sites to replicate the authenticity that EV SSL provides.
Making all websites employ SSL certificates to verify their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become mandatory, so if you need any support in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Gold Coast by phoning 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsgoldcoast.com.au